Publication details

This publication provides an overview of how marketing can be done better. No matter what your enterprise or niche product, this guide will take you through the essential decision steps to developing a marketing plan. Contains a range of real life case-studies.

  • Chapter 1:  Basic considerations
  • Chapter 2:  Market specifications and quality focus
  • Chapter 3:  Selling unbranded products
  • Chapter 4:  Price risk management
  • Chapter 5:  Marketing branded or niche products
  • Chapter 6:  The marketing plan - putting it all together
  • Chapter 7:  Further reading, support and training

Title          Marketing agricultural products and services       
Author(s)                   
Pages                   
ISBN                   
Catalogue number                   
Year published         Year Published 2011
Publisher          NSW Department of Primary Industries and Regional Development         
Price          $25.00AUD (inc GST)


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