Publication details

This publication provides an overview of how marketing can be done better. No matter what your enterprise or niche product, this guide will take you through the essential decision steps to developing a marketing plan. Contains a range of real life case-studies.

  • Introduction
  • Chapter 1 Basic considerations
  • Chapter 2 Market specifications and quality focus
  • Chapter 3 Selling unbranded products
  • Chapter 4 Price risk management
  • Chapter 5 Marketing branded or niche products
  • Chapter 6 The marketing plan - putting it all together
  • Chapter 7 Further reading, support and training

Title          Marketing agricultural products and services       
Author(s)                   
Pages          74         
ISBN          978-1 7425 6060-1         
Catalogue number          B738         
Year of publish          2011         
Publisher          NSW Department of Primary Industries         
Price          $25.00AUD (inc GST)


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  • Other ways to buy

  • Order by phone
    Phone: 1800 025 520 International: +61 2 49398888
  • Order by fax
    Click here to fill out the order form Cat No.L B738 - Price $25.00 Fax: 02 4938 5549 International: +61 2 4938 5549
  • Order by mail
    Click here to fill out the order form Cat No.L B738 - Price $25.00 Tocal College, CB Alexander Campus, Paterson NSW 2421
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